A Silly BBC Thing

via Jeff Jarvis

How in touch are the BBC with their audience? It is a question I ask myself daily. Well, now we have cold, hard statistical data: http://cgriley.com/bbctouch/.

It's a silly little thing that compares side by side what the BBC thinks we should be reading and what we are. If you ignore the slightly overblown paranoia of "what the BBC tells us" overtones, it's quite fun. Most worrying though, is the level at which most of the audience is reading. Over the past two weeks "Cruise" is second and "Cruise Holmes" third. Today, "Danish" and "Road Safety", the story about Danish road campaigns with topless models is fourth and sixth.

Naturally I also enjoyed the Danish article, but Tomkat? People are idiots.