Friday, December 22, 2006

Monkey Magazine - Another Publication for Idiots

Monkey Magazine is a new mens magazine.

God-damn I hate those magazines and the sneery, laddish way they revel in their own stupidity. But this is not why I write. Rather, Monkey is to be online only.

This, again, is not really something to write about. So another website has lauched. Hoorah. But there is more to be said yet. First, it is being produced by Dennis Publishing, who also publish, among another titles, Maxim. Clearly they know their stuff in the field of idiot-mags. This marks then an interesting point at which the big magazine publishers are truly begining to see the possibilities of the web. And, finally, starting to take serious notice of their declining sales.

Bizarrely though, the magazine is, well, just that. a magazine. Or at least, a horrible faux-magazine. Complete with terrible page turning animation and a contents page that included page numbers but no links. Why? Why the hell would anyone produce such an over-Flashed product? In the modern internet, there is simply no reason for it. Just make a God-damned website. The internet is a medium, not a way of showing other media. How long untill corporations learn this?

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